Universal Trade have four main brands; Oki-Doki, Frut-O, Anitin and Wellaby’s. We have built strong relationships and distribute our products with all big retail chains in New Zealand (Progressives, Foodstuffs, The Warehouse, Farmers & Whitcoulls and more!).
The Oki-Doki name originated from a popular Kiwi saying that’s represents happiness and enjoyment. The Oki-Doki range includes traditional Kiwi favourites such as a range of different biscuits, confectionery, snack foods and lots more. While Frut-O sell a range of quality fruit flavoured ice-pops that have a refreshing taste and bursts with flavour. Frut-O is the market leader in ice-pops and blows away the competition with quality of the product at affordable prices.
Anitin bakery is a renowned manufacturer of traditional Spanish toasts and pastries that are baked with love for consumers who enjoy these delicious snacks. Our Anitin breads already come oven baked and are vegan and vegetarian friendly that have real flavour with real ingredients. Wellaby’s is a specialised range of crackers and pita chips that are gluten free, but are unique as the quality of the product allows it to have flavour like no other product. These healthy snacks are packed with delicious flavours. All of our brands specialise in a range of different categories, and allow us to connect with different consumers and markets. We constantly look for new opportunities to change the way people consume products and be a game changer in the market.